From Reactive to Managed
Ep #37 – Feb 8, 2022 – Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization from a reactive state to a managed one for the company.
Strategy
Preparing a Business Case for Localization
Ep #36 – Jan 25, 2021 – What are the considerations you need when writing a business case for localization? Natalia Levitina shares practical advice and steps.
Impact Localization
Ep #35 – Jan 11, 2022 – Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks about this concept and how it has worked for their app.
Leading Enterprise Localization
Ep #34 – Dec 14, 2021 – Oleksandr Pysaryuk, shares his experience joining and leading localization at Ceridian.
The Globalization Strategy Playbook
Ep #33 – Dec 7, 2021 – Lyena Solomon, Globalization Director at ServiceNow shares highlights from the Globalization Strategy Playbook.
Globalization Strategy on the Client Side
Ep #32 – Nov 23, 2021 – Learn from Karen Combe, retired VP of Localization at PTC about leading globalization strategy.
Language Expansion Framework
Ep #28 – Oct 5, 2021 – David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization.
Taking Business to Japan
Ep #27 – Sept 15, 2021 – Japan is a tier-one market with unique challenges. John Hayato Branderhorst, Senior Strategist at btrax, dives into taking business to Japan.
Transforming International Go-to-Market
Ep#25 – June 29, 2021 – Anna Schlegel, VP at Procore, shares how she transformed the process of going after international markets at several companies over her career.
Enabling Growth Through Localization
Ep #24 – June 22, 2021 – Iti Sahai head of international product at Chegg shares her experience growing a company through localization.
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