15 Minutes of L10N & International Go-To-Market Insights
Short
Actionable
Sharp
LATEST
EPISODES
Tune in for the latest expert insights in localization and international go-to-market.
Language Expansion Framework
Ep #28 – Oct 5, 2021 – David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization.
Taking Business to Japan
Ep #27 – Sept 15, 2021 – Japan is a tier-one market with unique challenges. John Hayato Branderhorst, Senior Strategist at btrax, dives into taking business to Japan.
Connecting UX Design and Localization
Ep #26 – July 6, 2021 – Adriana Grande, UX Localization Specialist at Roku shares her best tips about UX design and localization crossover.
Transforming International Go-to-Market
Ep#25 – June 29, 2021 – Anna Schlegel, VP at Procore, shares how she transformed the process of going after international markets at several companies over her career.
Marketing Localization: Examples from Japan
Ep #29 – Oct 12, 2021 – Kazu Mori, Japan Marketing Manager at Wix discusses marketing localization with tangible examples from the Japanese market.