15 Minutes of L10N & International Go-To-Market Insights
Short
Actionable
Sharp
LATEST
EPISODES
Tune in for the latest expert insights in localization and international go-to-market.
In-house Localization at AppsFlyer
Ep #46 – July 5, 2022 – Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route.
Localization for Help Center Articles
Ep 45 – June 7, 2022 – Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted.
Best Fit Machine Translation
Ep 44 – June 7, 2022 – Mark Hjerpe, explains how “best fit” machine translation works and some of the successful use-cases he has seen in the industry.
The Right Mix of Copywriting & Localization
Ep #43 – April 19, 2022 – Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for some markets and localizing for others.
How to Ensure, Capture, and Measure Global Content Effectiveness
Ep 48 – Sept 20, 2022 – Bruno Herrmann, Executive Advisor on Globalization and Localization delves into global content effectiveness and gives practical tips on KPIs and processes.