15 Minutes of L10N & International Go-To-Market Insights

Short

Actionable

Sharp

LATEST

EPISODES

Tune in for the latest expert insights in localization and international go-to-market. 

Marketing Localization: Examples from Japan

Ep #29 – Oct 12, 2021 – Kazu Mori, Japan Marketing Manager at Wix discusses marketing localization with tangible examples from the Japanese market.

Language Expansion Framework

Ep #28 – Oct 5, 2021 – David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization.

Taking Business to Japan

Ep #27 – Sept 15, 2021 – Japan is a tier-one market with unique challenges. John Hayato Branderhorst, Senior Strategist at btrax, dives into taking business to Japan.

Connecting UX Design and Localization

Ep #26 – July 6, 2021 – Adriana Grande, UX Localization Specialist at Roku shares her best tips about UX design and localization crossover.

Transforming International Go-to-Market

Ep#25 – June 29, 2021 – Anna Schlegel, VP at Procore, shares how she transformed the process of going after international markets at several companies over her career.

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