Strategy

Localization for Help Center Articles

Ep 45 – June 7, 2022 – Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted.

Thriving in Your First Localization Position

Ep #43 – April 5, 2022 – Alice Desmoulins, Localization Manager, shares what she did to establish herself and her team at Alteryx when she started out as a newbie to localization.

Global Digital Transformation in the Medical Devices World

Ep #41 – March 22, 2022 – Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.

Content Creation

Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.

Design-Stage Localization

Ep #39 – Feb 22, 2022 – How early can you start the localization process? Aleksandrs Pereverzevs, product lead at Lokalise, takes us through the design stage localization workflow and the technology needed for it.

From Reactive to Managed

Ep #37 – Feb 8, 2022 – Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization from a reactive state to a managed one for the company.

Preparing a Business Case for Localization

Ep #36 – Jan 25, 2021 – What are the considerations you need when writing a business case for localization? Natalia Levitina shares practical advice and steps.

Impact Localization

Ep #35 – Jan 11, 2022 – Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks about this concept and how it has worked for their app.

Leading Enterprise Localization

Ep #34 – Dec 14, 2021 – Oleksandr Pysaryuk, shares his experience joining and leading localization at Ceridian.

The Globalization Strategy Playbook

Ep #33 – Dec 7, 2021 – Lyena Solomon, Globalization Director at ServiceNow shares highlights from the Globalization Strategy Playbook.

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