Latest Episodes

How to Ensure, Capture, and Measure Global Content Effectiveness

Ep 48 – Sept 20, 2022 – Bruno Herrmann, Executive Advisor on Globalization and Localization delves into global content effectiveness and gives practical tips on KPIs and processes.

In-house Localization at AppsFlyer

Ep #46 – July 5, 2022 – Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route.

Localization for Help Center Articles

Ep 45 – June 7, 2022 – Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted.

Best Fit Machine Translation

Ep 44 – June 7, 2022 – Mark Hjerpe, explains how “best fit” machine translation works and some of the successful use-cases he has seen in the industry.

The Right Mix of Copywriting & Localization

Ep #43 – April 19, 2022 – Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for some markets and localizing for others.

Thriving in Your First Localization Position

Ep #43 – April 5, 2022 – Alice Desmoulins, Localization Manager, shares what she did to establish herself and her team at Alteryx when she started out as a newbie to localization.

Global Digital Transformation in the Medical Devices World

Ep #41 – March 22, 2022 – Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.

Content Creation

Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.

Design-Stage Localization

Ep #39 – Feb 22, 2022 – How early can you start the localization process? Aleksandrs Pereverzevs, product lead at Lokalise, takes us through the design stage localization workflow and the technology needed for it.

Quality as a Strategy (Not a Checkbox)

Ep #38 – Feb 15th, 2022 – Anna Woodward, Founder and Managing Director of Chillistore, dives into their successful quality program and what it takes to achieve excellence.

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