Strategy

How to Ensure, Capture, and Measure Global Content Effectiveness

Ep 48 – Sept 20, 2022 – Bruno Herrmann, Executive Advisor on Globalization and Localization delves into global content effectiveness and gives practical tips on KPIs and processes.

In-house Localization at AppsFlyer

Ep #46 – July 5, 2022 – Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route.

Localization for Help Center Articles

Ep 45 – June 7, 2022 – Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted.

Global Digital Transformation in the Medical Devices World

Ep #41 – March 22, 2022 – Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.

Content Creation

Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.

Quality as a Strategy (Not a Checkbox)

Ep #38 – Feb 15th, 2022 – Anna Woodward, Founder and Managing Director of Chillistore, dives into their successful quality program and what it takes to achieve excellence.

From Reactive to Managed

Ep #37 – Feb 8, 2022 – Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization from a reactive state to a managed one for the company.

Preparing a Business Case for Localization

Ep #36 – Jan 25, 2021 – What are the considerations you need when writing a business case for localization? Natalia Levitina shares practical advice and steps.

Impact Localization

Ep #35 – Jan 11, 2022 – Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks about this concept and how it has worked for their app.

Leading Enterprise Localization

Ep #34 – Dec 14, 2021 – Oleksandr Pysaryuk, shares his experience joining and leading localization at Ceridian.

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