From Freelance to LSP: A Strategic Approach
Ep #68 Ilona Pedersen, Localization Manager at Monta offers a fascinating account of her journey from a freelance to an LSP model, explaining what does it take to navigate the language services industry.
Strategy
Innovative Approaches to Global Expansion
Ep #67 Nataly Kelly, Chief Growth Officer at Rebrandly demystifies her innovative MARACA Model that forms the basis of her forthcoming book.
Tapping into the Power of Localized Data
Ep #66 – July 25, 2023 – Giulia Tarditi, Head of Global Experience at Qualtrics shares the two types of data they monitor – operational and stakeholder-related.
Taking Digital Products to the Global Market
Ep #62 – May 23, 2023 – Dora Zielske talks about taking digital products global and the steps needed to have a successful international rollout.
Localization When Your Company Goes Private
Ep #61 – May 9, 2023 – Wada’a Fahel talks about the steps she took with her team at Zendesk to connect with the new owners and move localization forward.
Engaging the C-suite
Ep #60 – April 25, 2023 – Sasan Banava, Senior Director of Globalization at Square shares his experience engaging the C-suite at the companies like Google and Uber to position localization as a growth driver.
Modernizing Global Infrastructure for Operational Software [Special German Episode]
Special Episode – March 28, 2023 – In the special German-language episode, Cathleen Beutler takes us through how her team took on modernizing the global infrastructure at Software AG.
Centralizing Localization at Shopify
Ep #56 – February 7, 2023 – Giulia Greco takes us through the localization centralization process at Shopify.
How Content Strategy Supports Global Expansion
Ep #55 – Jan 24, 2023 – Jodi Shimp takes us through how she managed global content strategy at Wayfair to support global expansion.
Forming Partnerships for Better Translation
Ep #54 – Jan 10, 2023 – We kick off this year with Katell Jentreau, a globalization leader with experience at Netflix, Box, Yahoo, and SDL. She speaks from a wealth of knowledge about the client and the LSP sides of localization on what is needed for a good partnership.