Strategy

Adapting Localization Strategies to Market Changes

Ep #75, Diana Georgieva, Senior Manager of Content Localization at Pleo walks us through her journey of building a robust localization team, emphasizing the critical importance of early hiring and nurturing strong stakeholder relationships.

The Art and Science of Spotify’s Localization

Ep #74, Jennifer Vela Valido, Spotify’s Localization Quality Program Manager reveals the secrets behind their evolved localization quality program.

The Art of Creating Inclusive Software

Ep #69 Aileen Hackett, Director of Product Management for Accessibility at ServiceNow, sheds light on her daily work and her dedication to creating software that takes into account the diverse needs of users.

From Freelance to LSP: A Strategic Approach

Ep #68 Ilona Pedersen, Localization Manager at Monta offers a fascinating account of her journey from a freelance to an LSP model, explaining what does it take to navigate the language services industry.

Innovative Approaches to Global Expansion

Ep #67 Nataly Kelly, Chief Growth Officer at Rebrandly demystifies her innovative MARACA Model that forms the basis of her forthcoming book.

Tapping into the Power of Localized Data

Ep #66 – July 25, 2023 – Giulia Tarditi, Head of Global Experience at Qualtrics shares the two types of data they monitor – operational and stakeholder-related.

Taking Digital Products to the Global Market

Ep #62 – May 23, 2023 – Dora Zielske talks about taking digital products global and the steps needed to have a successful international rollout.

Localization When Your Company Goes Private

Ep #61 – May 9, 2023 – Wada’a Fahel talks about the steps she took with her team at Zendesk to connect with the new owners and move localization forward.

Engaging the C-suite

Ep #60 – April 25, 2023 – Sasan Banava, Senior Director of Globalization at Square shares his experience engaging the C-suite at the companies like Google and Uber to position localization as a growth driver.

Modernizing Global Infrastructure for Operational Software [Special German Episode]

Special Episode – March 28, 2023 – In the special German-language episode, Cathleen Beutler takes us through how her team took on modernizing the global infrastructure at Software AG.

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