Centralizing Localization at Shopify
Ep #56 – February 7, 2023 – Giulia Greco takes us through the localization centralization process at Shopify.
Strategy
How Content Strategy Supports Global Expansion
Ep #55 – Jan 24, 2023 – Jodi Shimp takes us through how she managed global content strategy at Wayfair to support global expansion.
Forming Partnerships for Better Translation
Ep #54 – Jan 10, 2023 – We kick off this year with Katell Jentreau, a globalization leader with experience at Netflix, Box, Yahoo, and SDL. She speaks from a wealth of knowledge about the client and the LSP sides of localization on what is needed for a good partnership.
Keeping Pace with the Rapid Changes in Life Science
Ep #49 – Oct 18, 2022 – The life science industry moves fast, and localization teams need the tools and processes to keep up. Dan Koenig, Senior Strategist for Life Science at Argos Multilingual takes us through how to not lose pace.
Localization’s Time to Shine
Ep #48 – Oct 5, 2022 – Rebecca Ray from CSA Research talks about how localization professionals can take advantage of the opportunities provided by the times.
How to Ensure, Capture, and Measure Global Content Effectiveness
Ep #47 – Sept 20, 2022 – Bruno Herrmann, Executive Advisor on Globalization and Localization delves into global content effectiveness and gives practical tips on KPIs and processes.
In-house Localization at AppsFlyer
Ep #46 – July 5, 2022 – Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route.
Localization for Help Center Articles
Ep 45 – June 7, 2022 – Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted.
Global Digital Transformation in the Medical Devices World
Ep #41 – March 22, 2022 – Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.
Content Creation
Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.