Localization as a Cornerstone for Global Business Success
Ep #73, Kevin O’Donnell, Expansion & Growth Advisor shares insights on unlocking the full potential of localization.
International Go-to-market
Optimizing Content at Microsoft
Ep #64 – June 27,2023 – Soeren Eberhardt of Microsoft joins us to share how he and his team optimize global content.
Taking Digital Products to the Global Market
Ep #62 – May 23, 2023 – Dora Zielske talks about taking digital products global and the steps needed to have a successful international rollout.
How Content Strategy Supports Global Expansion
Ep #55 – Jan 24, 2023 – Jodi Shimp takes us through how she managed global content strategy at Wayfair to support global expansion.
Content Creation
Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.
Impact Localization
Ep #35 – Jan 11, 2022 – Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks about this concept and how it has worked for their app.
The Globalization Strategy Playbook
Ep #33 – Dec 7, 2021 – Lyena Solomon, Globalization Director at ServiceNow shares highlights from the Globalization Strategy Playbook.
Globalization Strategy on the Client Side
Ep #32 – Nov 23, 2021 – Learn from Karen Combe, retired VP of Localization at PTC about leading globalization strategy.
Marketing Localization: Examples from Japan
Ep #29 – Oct 12, 2021 – Kazu Mori, Japan Marketing Manager at Wix discusses marketing localization with tangible examples from the Japanese market.
Taking Business to Japan
Ep #27 – Sept 15, 2021 – Japan is a tier-one market with unique challenges. John Hayato Branderhorst, Senior Strategist at btrax, dives into taking business to Japan.