Localization Positioning Archives

Innovative Approaches to Global Expansion

3 years ago

Ep #67 Nataly Kelly, Chief Growth Officer at Rebrandly demystifies her innovative MARACA Model that forms the basis of her forthcoming book.

Post Views: 3,607

Localization When Your Company Goes Private

3 years ago

Ep #61 – May 9, 2023 – Wada’a Fahel talks about the steps she took with her team at Zendesk to connect with the new owners and move localization forward.

Post Views: 3,424

Engaging the C-suite

3 years ago

Ep #60 – April 25, 2023 – Sasan Banava, Senior Director of Globalization at Square shares his experience engaging the C-suite at the companies like Google and Uber to position localization as a growth driver.

Post Views: 3,599

Modernizing Global Infrastructure for Operational Software [Special German Episode]

3 years ago

Special Episode – March 28, 2023 – In the special German-language episode, Cathleen Beutler takes us through how her team took on modernizing the global infrastructure at Software AG.

Post Views: 3,519

Forming Partnerships for Better Translation

3 years ago

Ep #54 – Jan 10, 2023 – We kick off this year with Katell Jentreau, a globalization leader with experience at Netflix, Box, Yahoo, and SDL. She speaks from a wealth of knowledge about the client and the LSP sides of localization on what is needed for a good partnership.

Post Views: 3,532

Localization’s Time to Shine

3 years ago

Ep #48 – Oct 5, 2022 – Rebecca Ray from CSA Research talks about how localization professionals can take advantage of the opportunities provided by the times.

Post Views: 4,754

Preparing a Business Case for Localization

4 years ago

Ep #36 – Jan 25, 2021 – What are the considerations you need when writing a business case for localization? Natalia Levitina shares practical advice and steps.