International Go-to-market

Impact Localization

Ep #35 – Jan 11, 2022 – Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks about this concept and how it has worked for their app.

The Globalization Strategy Playbook

Ep #33 – Dec 7, 2021 – Lyena Solomon, Globalization Director at ServiceNow shares highlights from the Globalization Strategy Playbook.

Transforming International Go-to-Market

Ep#25 – June 29, 2021 – Anna Schlegel, VP at Procore, shares how she transformed the process of going after international markets at several companies over her career.

BOLD Localization: When User’s Personal Stakes Are High

Ep #23 – June 15, 2021 – How do you bring not just language but culture to a product? Leah Mori, Head of Localization – Product at BOLD explores how to bring cultural nuance to a very personal user experience.

Cross-cultural Creativity

Ep #21 – June1, 2021 – What to do when your creative product requires localization. Rachel Carruthers, Head of Internationalisation & Localisation at Canva shares her insights.

How Mozilla Manages 212 Languages for Global Accessibility

Ep #18 – May 11, 2021 – Jeff Beatty, Senior Head of Localization at Mozilla talks about global accessibility and how the team manages to localize into 212 languages.

Tracking Global Product Success at Oura

Ep #12, March 23, 2021 – Oura’s Localization Program Manager, Tarja Karjalainen, explores user experience and how they track global product success.

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