Global Product

Taking Digital Products to the Global Market

Ep #62 – May 23, 2023 – Dora Zielske talks about taking digital products global and the steps needed to have a successful international rollout.

Localization When Your Company Goes Private

Ep #61 – May 9, 2023 – Wada’a Fahel talks about the steps she took with her team at Zendesk to connect with the new owners and move localization forward.

Modernizing Global Infrastructure for Operational Software [Special German Episode]

Special Episode – March 28, 2023 – In the special German-language episode, Cathleen Beutler takes us through how her team took on modernizing the global infrastructure at Software AG.

Forging Your Own Path

Ep #53 – Dec 13, 2022 – Eva Gross (formerly of Stripe) talks about starting her own consulting business to help startups develop localization programs, as well as how she coaches immigrant women in tech.

In-house Localization at AppsFlyer

Ep #46 – July 5, 2022 – Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route.

Global Digital Transformation in the Medical Devices World

Ep #41 – March 22, 2022 – Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.

Content Creation

Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.

From Reactive to Managed

Ep #37 – Feb 8, 2022 – Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization from a reactive state to a managed one for the company.

Impact Localization

Ep #35 – Jan 11, 2022 – Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks about this concept and how it has worked for their app.

App Store Optimization (ASO)

Ep #30 – Oct 26, 2021 – Andy Andersen, International Product Growth at Tinder, talks about how he looks at App Store Optimization and growth strategy.

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