Breaking Silos Between Marketing and Localization
Ep #13, April 6, 2021 – Erica Haims talks about her experience bridging the divide between departments at Apple and making a case for localization to be in-the-loop.
Global Product
Tracking Global Product Success at Oura
Ep #12, March 23, 2021 – Oura’s Localization Program Manager, Tarja Karjalainen, explores user experience and how they track global product success.
Strategic Localization: Building a Sphere of Influence
Ep #5 – Feb 9, 2021 – Hartmut von Berg of LogMeIn talks about setting up localization as a strategic function within a growing technology company.
Go-to-Market Strategy at Pinterest
Ep #4 – Feb 01, 2021 – Francesca Di Marco, International Ops at Pinterest shares her international go-to-market strategy.
Product User-Fit for Adoption in New Markets
Ep #3 – Feb 1, 2021 – Talia Baruch, Global Growth Product Strategist, discusses global product adoption in new markets.
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