Global Product

Gain a seat at the table, talk strategy not translation
Post Views: 4,659
Strategy

Gain a Seat at the Table, Talk Strategy not Translation

5 years ago

Ep #14, April 13th, 2021 – Teresa Marshall, VP of Globalization & Localization at Salesforce talks about how she gained a seat at the table of product strategy.

breaking sios
Post Views: 4,926
Project Management

Breaking Silos Between Marketing and Localization

5 years ago

Ep #13, April 6, 2021 – Erica Haims talks about her experience bridging the divide between departments at Apple and making a case for localization to be in-the-loop.

Tracking global product success
Post Views: 5,128
International Go-to-market

Tracking Global Product Success at Oura

5 years ago

Ep #12, March 23, 2021 – Oura’s Localization Program Manager, Tarja Karjalainen, explores user experience and how they track global product success.

Post Views: 7,078
Strategy

Strategic Localization: Building a Sphere of Influence

5 years ago

Ep #5 – Feb 9, 2021 – Hartmut von Berg of LogMeIn talks about setting up localization as a strategic function within a growing technology company.

international go to market strategy Pinterest
Post Views: 6,241
International Go-to-market

Go-to-Market Strategy at Pinterest

5 years ago

Ep #4 – Feb 01, 2021 – Francesca Di Marco, International Ops at Pinterest shares her international go-to-market strategy.

Post Views: 4,834
International Go-to-market

Product User-Fit for Adoption in New Markets

5 years ago

Ep #3 – Feb 1, 2021 – Talia Baruch, Global Growth Product Strategist, discusses global product adoption in new markets.

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