Strategy

From Reactive to Managed

Ep #37 – Feb 8, 2022 – Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization from a reactive state to a managed one for the company.

Preparing a Business Case for Localization

Ep #36 – Jan 25, 2021 – What are the considerations you need when writing a business case for localization? Natalia Levitina shares practical advice and steps.

Impact Localization

Ep #35 – Jan 11, 2022 – Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks about this concept and how it has worked for their app.

Leading Enterprise Localization

Ep #34 – Dec 14, 2021 – Oleksandr Pysaryuk, shares his experience joining and leading localization at Ceridian.

The Globalization Strategy Playbook

Ep #33 – Dec 7, 2021 – Lyena Solomon, Globalization Director at ServiceNow shares highlights from the Globalization Strategy Playbook.

Globalization Strategy on the Client Side

Ep #32 – Nov 23, 2021 – Learn from Karen Combe, retired VP of Localization at PTC about leading globalization strategy.

App Store Optimization (ASO)

Ep #30 – Oct 26, 2021 – Andy Andersen, International Product Growth at Tinder, talks about how he looks at App Store Optimization and growth strategy.

Language Expansion Framework

Ep #28 – Oct 5, 2021 – David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization.

Enabling Growth Through Localization

Ep #24 – June 22, 2021 – Iti Sahai head of international product at Chegg shares her experience growing a company through localization.

How Mozilla Manages 212 Languages for Global Accessibility

Ep #18 – May 11, 2021 – Jeff Beatty, Senior Head of Localization at Mozilla talks about global accessibility and how the team manages to localize into 212 languages.

Scroll to top