Strategy

The Globalization Strategy Playbook

Ep #33 – Dec 7, 2021 – Lyena Solomon, Globalization Director at ServiceNow shares highlights from the Globalization Strategy Playbook.

Globalization Strategy on the Client Side

Ep #32 – Nov 23, 2021 – Learn from Karen Combe, retired VP of Localization at PTC about leading globalization strategy.

App Store Optimization (ASO)

Ep #30 – Oct 26, 2021 – Andy Andersen, International Product Growth at Tinder, talks about how he looks at App Store Optimization and growth strategy.

Language Expansion Framework

Ep #28 – Oct 5, 2021 – David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization.

Enabling Growth Through Localization

Ep #24 – June 22, 2021 – Iti Sahai head of international product at Chegg shares her experience growing a company through localization.

How Mozilla Manages 212 Languages for Global Accessibility

Ep #18 – May 11, 2021 – Jeff Beatty, Senior Head of Localization at Mozilla talks about global accessibility and how the team manages to localize into 212 languages.

Evolution of Localization from an Internal to External Function

Ep #16 – April 27, 2021 – Jean-François Vanreusel, Director of Globalization at Adobe, shares actionable insights from his 20+ years with the company and how the focus of the globalization team has shifted.

Gain a Seat at the Table, Talk Strategy not Translation

Ep #14, April 13th, 2021 – Teresa Marshall, VP of Globalization & Localization at Salesforce talks about how she gained a seat at the table of product strategy.

Transition Above Localization

Ep #8 – February 23, 2021- Minette Norman tells how she transitioned from leading localization to Vice President of Engineering Practice at Autodesk.

Establishing Localization as a Strategic Function

Ep #7 – February 23, 2021 – Cristina Triviño Castillo dives into her process for connecting localization to strategy at Atlassian.

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