How Content Strategy Supports Global Expansion
Ep #55 – Jan 24, 2023 – Jodi Shimp takes us through how she managed global content strategy at Wayfair to support global expansion.
Creative Services
Inclusive Language
Ep #52 – Nov 29, 2022 – Mariana Rolin, Director of Quality and Creative Solutions at Chillistore introduces some of the common issues that companies face when trying to be inclusive in their content and recommends some ways to overcome these challenges.
International Pay-per-click (PPC)
Ep #51 – Nov 15, 2022 – What is International PPC, and how can you do it right? Digital Marketing Director, Sarah Presch, walks us through what we need to be looking for.
International SEO Challenges & Solutions
Ep #50 – Nov 1, 2022 – Simon Lesser, Co-founder and CEO of Dragon Metrics, takes us through some of the biggest challenges in International SEO and how to avoid them.
The Right Mix of Copywriting & Localization
Ep #43 – April 19, 2022 – Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for some markets and localizing for others.
Content Creation
Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.
Impact Localization
Ep #35 – Jan 11, 2022 – Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks about this concept and how it has worked for their app.
International Copywriting
Ep #1 – Feb 1, 2021 – Paulina Makles, CEO of Creative Tribe, provides insights and best practices on international copywriting and SEO.