Product Localization

Language Expansion Framework

Ep #28 – Oct 5, 2021 – David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization.

Connecting UX Design and Localization

Ep #26 – July 6, 2021 – Adriana Grande, UX Localization Specialist at Roku shares her best tips about UX design and localization crossover.

Enabling Growth Through Localization

Ep #24 – June 22, 2021 – Iti Sahai head of international product at Chegg shares her experience growing a company through localization.

BOLD Localization: When User’s Personal Stakes Are High

Ep #23 – June 15, 2021 – How do you bring not just language but culture to a product? Leah Mori, Head of Localization – Product at BOLD explores how to bring cultural nuance to a very personal user experience.

Cross-cultural Creativity

Ep #21 – June1, 2021 – What to do when your creative product requires localization. Rachel Carruthers, Head of Internationalisation & Localisation at Canva shares her insights.

Evolution of Localization from an Internal to External Function

Ep #16 – April 27, 2021 – Jean-François Vanreusel, Director of Globalization at Adobe, shares actionable insights from his 20+ years with the company and how the focus of the globalization team has shifted.

Gain a Seat at the Table, Talk Strategy not Translation

Ep #14, April 13th, 2021 – Teresa Marshall, VP of Globalization & Localization at Salesforce talks about how she gained a seat at the table of product strategy.

Transition Above Localization

Ep #8 – February 23, 2021- Minette Norman tells how she transitioned from leading localization to Vice President of Engineering Practice at Autodesk.

Strategic Localization: Building a Sphere of Influence

Ep #5 – Feb 9, 2021 – Hartmut von Berg of LogMeIn talks about setting up localization as a strategic function within a growing technology company.

Product User-Fit for Adoption in New Markets

Ep #3 – Feb 1, 2021 – Talia Baruch, Global Growth Product Strategist, discusses global product adoption in new markets.

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