Product Localization

Evolution of Localization from an Internal to External Function

Ep #16 – April 27, 2021 – Jean-François Vanreusel, Director of Globalization at Adobe, shares actionable insights from his 20+ years with the company and how the focus of the globalization team has shifted.

Gain a Seat at the Table, Talk Strategy not Translation

Ep #14, April 13th, 2021 – Teresa Marshall, VP of Globalization & Localization at Salesforce talks about how she gained a seat at the table of product strategy.

Transition Above Localization

Ep #8 – February 23, 2021- Minette Norman tells how she transitioned from leading localization to Vice President of Engineering Practice at Autodesk.

Strategic Localization: Building a Sphere of Influence

Ep #5 – Feb 9, 2021 – Hartmut von Berg of LogMeIn talks about setting up localization as a strategic function within a growing technology company.

Product User-Fit for Adoption in New Markets

Ep #3 – Feb 1, 2021 – Talia Baruch, Global Growth Product Strategist, discusses global product adoption in new markets.

Leading Internationalization

Ep #2 – Feb 1, 2021 – Melanie Heighway of Atlassian shares insights into leading product internationalization and give tips on what to do and what to avoid.

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