Innovative Approaches to Global Expansion
Ep #67 Nataly Kelly, Chief Growth Officer at Rebrandly demystifies her innovative MARACA Model that forms the basis of her forthcoming book.
Internationalization
In-context Software Localization
Ep #65 – July 11, 2023 – In today’s episode, we chatted with Henk Boxma, the CEO and founder of Rigi.io, who elaborates on how providing an interactive visual context can simplify software localization.
Taking Digital Products to the Global Market
Ep #62 – May 23, 2023 – Dora Zielske talks about taking digital products global and the steps needed to have a successful international rollout.
Modernizing Global Infrastructure for Operational Software [Special German Episode]
Special Episode – March 28, 2023 – In the special German-language episode, Cathleen Beutler takes us through how her team took on modernizing the global infrastructure at Software AG.
Design-Stage Localization
Ep #39 – Feb 22, 2022 – How early can you start the localization process? Aleksandrs Pereverzevs, product lead at Lokalise, takes us through the design stage localization workflow and the technology needed for it.
Connecting UX Design and Localization
Ep #26 – July 6, 2021 – Adriana Grande, UX Localization Specialist at Roku shares her best tips about UX design and localization crossover.
Transforming Internationalization at an Enterprise Software Company
Ep #20 – May 25, 2021 – Jenny Kang, Director of Globalization at Veritas tells how they put the building blocks in place for software internationalization.
Leading Internationalization
Ep #2 – Feb 1, 2021 – Melanie Heighway of Atlassian shares insights into leading product internationalization and give tips on what to do and what to avoid.