Latest Episodes

Marketing Localization: Examples from Japan

Ep #29 – Oct 12, 2021 – Kazu Mori, Japan Marketing Manager at Wix discusses marketing localization with tangible examples from the Japanese market.

Language Expansion Framework

Ep #28 – Oct 5, 2021 – David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization.

Taking Business to Japan

Ep #27 – Sept 15, 2021 – Japan is a tier-one market with unique challenges. John Hayato Branderhorst, Senior Strategist at btrax, dives into taking business to Japan.

Connecting UX Design and Localization

Ep #26 – July 6, 2021 – Adriana Grande, UX Localization Specialist at Roku shares her best tips about UX design and localization crossover.

Transforming International Go-to-Market

Ep#25 – June 29, 2021 – Anna Schlegel, VP at Procore, shares how she transformed the process of going after international markets at several companies over her career.

Enabling Growth Through Localization

Ep #24 – June 22, 2021 – Iti Sahai head of international product at Chegg shares her experience growing a company through localization.

BOLD Localization: When User’s Personal Stakes Are High

Ep #23 – June 15, 2021 – How do you bring not just language but culture to a product? Leah Mori, Head of Localization – Product at BOLD explores how to bring cultural nuance to a very personal user experience.

Getting a Head Start on Work Experience

Ep #22 – Jun 8, 2021 – Calvin Westfall, President of the Translation and Localization Club at BYU talks about how the organization helps students get work experience.

Cross-cultural Creativity

Ep #21 – June1, 2021 – What to do when your creative product requires localization. Rachel Carruthers, Head of Internationalisation & Localisation at Canva shares her insights.

Transforming Internationalization at an Enterprise Software Company

Ep #20 – May 25, 2021 – Jenny Kang, Director of Globalization at Veritas tells how they put the building blocks in place for software internationalization.

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