International SEO Challenges & Solutions
Ep #50 – Nov 1, 2022 – Simon Lesser, Co-founder and CEO of Dragon Metrics, takes us through some of the biggest challenges in International SEO and how to avoid them.
Latest Episodes
Keeping Pace with the Rapid Changes in Life Science
Ep #49 – Oct 18, 2022 – The life science industry moves fast, and localization teams need the tools and processes to keep up. Dan Koenig, Senior Strategist for Life Science at Argos Multilingual takes us through how to not lose pace.
Localization’s Time to Shine
Ep #48 – Oct 5, 2022 – Rebecca Ray from CSA Research talks about how localization professionals can take advantage of the opportunities provided by the times.
How to Ensure, Capture, and Measure Global Content Effectiveness
Ep #47 – Sept 20, 2022 – Bruno Herrmann, Executive Advisor on Globalization and Localization delves into global content effectiveness and gives practical tips on KPIs and processes.
In-house Localization at AppsFlyer
Ep #46 – July 5, 2022 – Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route.
Localization for Help Center Articles
Ep 45 – June 7, 2022 – Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted.
Best Fit Machine Translation
Ep 44 – June 7, 2022 – Mark Hjerpe, explains how “best fit” machine translation works and some of the successful use-cases he has seen in the industry.
The Right Mix of Copywriting & Localization
Ep #43 – April 19, 2022 – Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for some markets and localizing for others.
Thriving in Your First Localization Position
Ep #43 – April 5, 2022 – Alice Desmoulins, Localization Manager, shares what she did to establish herself and her team at Alteryx when she started out as a newbie to localization.
Global Digital Transformation in the Medical Devices World
Ep #41 – March 22, 2022 – Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.