Establishing Localization as a Strategic Function
Ep #7 – February 23, 2021 – Cristina Triviño Castillo dives into her process for connecting localization to strategy at Atlassian.
Terminology 101
Ep #6 – Feb 9th, 2021 – Kara Warburton, Director of Termologic, sets the stage for how global corporations need to think about Terminology.
Strategic Localization: Building a Sphere of Influence
Ep #5 – Feb 9, 2021 – Hartmut von Berg of LogMeIn talks about setting up localization as a strategic function within a growing technology company.
Go-to-Market Strategy at Pinterest
Ep #4 – Feb 01, 2021 – Francesca Di Marco, International Ops at Pinterest shares her international go-to-market strategy.
Product User-Fit for Adoption in New Markets
Ep #3 – Feb 1, 2021 – Talia Baruch, Global Growth Product Strategist, discusses global product adoption in new markets.
Leading Internationalization
Ep #2 – Feb 1, 2021 – Melanie Heighway of Atlassian shares insights into leading product internationalization and give tips on what to do and what to avoid.
International Copywriting
Ep #1 – Feb 1, 2021 – Paulina Makles, CEO of Creative Tribe, provides insights and best practices on international copywriting and SEO.
Transition Above Localization
Ep #8 – February 23, 2021- Minette Norman tells how she transitioned from leading localization to Vice President of Engineering Practice at Autodesk.