Localization When Your Company Goes Private
Ep #61 – May 9, 2023 – Wada’a Fahel talks about the steps she took with her team at Zendesk to connect with the new owners and move localization forward.
Ep #61 – May 9, 2023 – Wada’a Fahel talks about the steps she took with her team at Zendesk to connect with the new owners and move localization forward.
Ep #60 – April 25, 2023 – Sasan Banava, Senior Director of Globalization at Square shares his experience engaging the C-suite at the companies like Google and Uber to position localization as a growth driver.
Ep #51 – Nov 15, 2022 – What is International PPC, and how can you do it right? Digital Marketing Director, Sarah Presch, walks us through what we need to be looking for.
Ep #50 – Nov 1, 2022 – Simon Lesser, Co-founder and CEO of Dragon Metrics, takes us through some of the biggest challenges in International SEO and how to avoid them.
Ep #35 – Jan 11, 2022 – Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks about this concept and how it has worked for their app.
Ep #31 – Nov 9, 2021 – Véronique Özkaya, CEO of Argos Multilingual, gives advice on how to start addressing DEI at your organization as well as some ideas of what you can do as an individual.
Ep #27 – Sept 15, 2021 – Japan is a tier-one market with unique challenges. John Hayato Branderhorst, Senior Strategist at btrax, dives into taking business to Japan.
Ep #12, March 23, 2021 – Oura’s Localization Program Manager, Tarja Karjalainen, explores user experience and how they track global product success.
Ep #4 – Feb 01, 2021 – Francesca Di Marco, International Ops at Pinterest shares her international go-to-market strategy.
Ep #3 – Feb 1, 2021 – Talia Baruch, Global Growth Product Strategist, discusses global product adoption in new markets.