Innovative Approaches to Global Expansion
Ep #67 Nataly Kelly, Chief Growth Officer at Rebrandly demystifies her innovative MARACA Model that forms the basis of her forthcoming book.
Global Growth
Tapping into the Power of Localized Data
Ep #66 – July 25, 2023 – Giulia Tarditi, Head of Global Experience at Qualtrics shares the two types of data they monitor – operational and stakeholder-related.
Localization When Your Company Goes Private
Ep #61 – May 9, 2023 – Wada’a Fahel talks about the steps she took with her team at Zendesk to connect with the new owners and move localization forward.
Engaging the C-suite
Ep #60 – April 25, 2023 – Sasan Banava, Senior Director of Globalization at Square shares his experience engaging the C-suite at the companies like Google and Uber to position localization as a growth driver.
International Pay-per-click (PPC)
Ep #51 – Nov 15, 2022 – What is International PPC, and how can you do it right? Digital Marketing Director, Sarah Presch, walks us through what we need to be looking for.
International SEO Challenges & Solutions
Ep #50 – Nov 1, 2022 – Simon Lesser, Co-founder and CEO of Dragon Metrics, takes us through some of the biggest challenges in International SEO and how to avoid them.
Impact Localization
Ep #35 – Jan 11, 2022 – Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks about this concept and how it has worked for their app.
How to Get Started with DEI
Ep #31 – Nov 9, 2021 – Véronique Özkaya, CEO of Argos Multilingual, gives advice on how to start addressing DEI at your organization as well as some ideas of what you can do as an individual.
Taking Business to Japan
Ep #27 – Sept 15, 2021 – Japan is a tier-one market with unique challenges. John Hayato Branderhorst, Senior Strategist at btrax, dives into taking business to Japan.
Tracking Global Product Success at Oura
Ep #12, March 23, 2021 – Oura’s Localization Program Manager, Tarja Karjalainen, explores user experience and how they track global product success.