In-context Software Localization
Ep #65 – July 11, 2023 – In today’s episode, we chatted with Henk Boxma, the CEO and founder of Rigi.io, who elaborates on how providing an interactive visual context can simplify software localization.
Go-to-market
Content Creation
Ep #40 – March 8, 2022 – Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.
Marketing Localization: Examples from Japan
Ep #29 – Oct 12, 2021 – Kazu Mori, Japan Marketing Manager at Wix discusses marketing localization with tangible examples from the Japanese market.
Connecting UX Design and Localization
Ep #26 – July 6, 2021 – Adriana Grande, UX Localization Specialist at Roku shares her best tips about UX design and localization crossover.
Transforming International Go-to-Market
Ep#25 – June 29, 2021 – Anna Schlegel, VP at Procore, shares how she transformed the process of going after international markets at several companies over her career.
Go-to-Market Strategy at Pinterest
Ep #4 – Feb 01, 2021 – Francesca Di Marco, International Ops at Pinterest shares her international go-to-market strategy.
Product User-Fit for Adoption in New Markets
Ep #3 – Feb 1, 2021 – Talia Baruch, Global Growth Product Strategist, discusses global product adoption in new markets.