Choosing the Right Timeline
Localization must shift from reactive adaptation to strategic orchestration, integrating tools and workflows to transform content delivery.
The Unexpected AI Playbook: User Experience First
Deliveroo rethinks AI in localization by focusing on customer experience over translation efficiency, creating novel solutions like real-time interpreters.
The Sound(s) of Localization
Spotify is using AI to revolutionize localization, making audio content accessible globally through machine translation, dubbing, and real-time captions.
Heading Toward a Finer-Grained Localization
AI-powered translation can evolve beyond geography to personalize content for individual users’ domains and learning styles.
Reflections: From AI-Assisted to AI-Led Translation
AI agents enable translation to be AI-driven with human oversight, moving from AI-assisted work to AI-handled processes with quality control.
The Breakthroughs Are Real — And They’re Finally Enterprise-Ready
AI in localization is moving from demos to real-world enterprise solutions, with integrated tools that automate workflows while maintaining quality and control.
Context Is the New Currency in Localization
Localization must shift from fuzzy match reuse to AI-driven, context-rich content profiles that shape intent from the source, enabling agentic workflows.
The Progress To Disappear (or Why Everyone Still Needs a Plumber)
Localization pros are irreplaceable plumbers of global business; AI changes tools, not fundamentals, but we must attract next-gen talent now.